CEOs Predict 15-Year “Tipping Point” for Corporate Sustainability
Accenture Sustainability Services and the United Nations are cooperating on the largest study to date of CEOs and their attitudes toward corporate sustainability. Polling almost 1,000 C-suite executives and other civil and business leaders, the study found that commitment to the issues of environmental, social, and governance practices that comprise corporate sustainability is viewed as critical by 93% of the respondents.
The survey, “A New Era of Sustainability,” also reveals that approximately eighty percent of those polled see a tipping point approaching. Within 15 years they predict that corporate sustainability will be fully entrenched as a major aspect of the core strategies of global corporations.
The increasing importance of corporate sustainability is highlighted when compared to a similar Accenture survey in 2007 that showed fifty percent of CEOs were concerned with these issues, and that corporate sustainability was beginning to have an effect on global business practices.
Barriers to corporate sustainability cited by the respondents include the complexity of executing sustainability across business functions, competitive strategic priorities, and market indifference. CEO’s also believe that corporate sustainability will require major changes to be included in core business practices, and that businesses must lead the way to integrate environmentally sound strategies within their corporations.