Asus Eee Pad EP121 Dives into Android Tablet Arena in March
Priced under $400, the Asus Eee Pad EP121 is expected to be a strong competitor to the Apple iPad
The third Asus Eee Pad tablet PC, called the EP121, will feature the Google Android OS when it reaches consumers in March of 2011, according to Jerry Shen, CEO of Asustek, who spoke with reporters after the Asus earnings conference on August 13. The company’s objective is for the Asus Eee Pad EP121 to compete against the Apple iPad and other rival tablet PCs not just with better pricing but with comparable or better features.
The new EP121 tablet PC will join the Asus Eee Pad line with a targeted price point less than $399, in comparison to the Apple iPad, priced at $499. The Asus Eee Pad devices currently include a 12-in tablet with a touchscreen that will launch in December or January, and a second Eee Pad with a 10-inch touch screen, set to launch in January. The Asus Eee Pad EP121 will also feature Windows 7 Home Premium and an Intel Core 2 Duo processor.
The red hot tablet market has been rife with innovation since Apple’s iPad hit the consumer marketplace in April of this year. To produce the new Asus Eee Pad EP121, the company plans to redeploy some of the 800 software engineers working on Asus Android smartphones to the new Asus Eee Pad team.