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BY Tali Aaron : April 14

BMW's EfficientDynamics strategy emphasizes Eco-Friendly Cars

bmw mini E


After attending a 'one-day university' held by BMW at Woodcliff Lake, NJ, award-winning automotive writer Gary Witzenburg got a chance to see first hand what their 'EfficientDynamics' strategy has produced. The German automaker instituted planning for environmentally conscious cars back in 1998, and the results include a diesel powered European 1 series, two electric Mini Es and a small Rolls Royce Ghost, all providing up to 25 percent increased performance and efficiency. BMW has realized the challenge was to "continue to be successful in times of climate change, tougher fuel-economy legislation, skyrocketing oil prices and a growing environmental awareness in the broad public."

Axel Rose, a BMW Performance Manager, explained how BMW engineers examine every possible way to encourage maximum use of fuel sources and reduce the lost energy created by exhaust systems, drive train friction and aerodynamic drag.

As Witzenburg noted after test driving various 'green' vehicles, the result is a "quick and fun" driving experience that still has room for improvement -- an annoying brake drag, for example --and concluded that all those little energy saving techniques "can add up to a significant amount" of enhanced performance.

9 Responses to BMW's EfficientDynamics strategy emphasizes Eco-Friendly Cars

  1. Cleo Escoe on May 2, 2013 at 9:26 am


    Environmentally friendly (also eco-friendly, nature friendly, and green) are ambiguous terms used to refer to goods and services, laws, guidelines and policies claimed to inflict reduced, minimal, or no harm at all, upon ecosystems or the environment.""

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  9. BMW Unveils Hybrid Electric Car on November 10, 2010 at 1:02 pm


    [...] this week, BMW announced that an electric car based on their Vision EfficientDynamics concept, which debuted at the Frankfurt Motor Show in 2009, is going to be serially produced. A prototype [...]

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