BMW's EfficientDynamics strategy emphasizes Eco-Friendly Cars
After attending a 'one-day university' held by BMW at Woodcliff Lake, NJ, award-winning automotive writer Gary Witzenburg got a chance to see first hand what their 'EfficientDynamics' strategy has produced. The German automaker instituted planning for environmentally conscious cars back in 1998, and the results include a diesel powered European 1 series, two electric Mini Es and a small Rolls Royce Ghost, all providing up to 25 percent increased performance and efficiency. BMW has realized the challenge was to "continue to be successful in times of climate change, tougher fuel-economy legislation, skyrocketing oil prices and a growing environmental awareness in the broad public."
Axel Rose, a BMW Performance Manager, explained how BMW engineers examine every possible way to encourage maximum use of fuel sources and reduce the lost energy created by exhaust systems, drive train friction and aerodynamic drag.
As Witzenburg noted after test driving various 'green' vehicles, the result is a "quick and fun" driving experience that still has room for improvement -- an annoying brake drag, for example --and concluded that all those little energy saving techniques "can add up to a significant amount" of enhanced performance.