Bonded Logic: Jeans in My Wall!?
Sean: We've been making natural fiber installations for about 35 years. We started off with a blown cellulose product, which is made from recycled paper. About ten years ago, we wanted to make a batt insulation, and through some research we found out that there was a huge supply of waste denim out on the market. We applied the same treatment principles used on recycled paper to cotton fiber and developed Ultra Touch Natural Cotton Fiber Insulation.
Tali: Can you tell me more about the insulation?
Sean: The most unique thing about it is that it is made from recycled denim. We take the waste stream from factories that make blue jeans. This is our main source of raw material. In terms of performance, thermally it's equivalent to your traditional fiberglass. But its about 35% greater at sound absorption.
Tali: You're saying that this product can be used for both thermal and acoustic insulation?
Sean: Yes. Thermally, we are going to be equivalent to a lot of other products, but acoustically, this is where we shine.
Tali: What kind of LEED credits can this product qualify for?
Sean: This product qualifies for up to twelve different prereqs and credits, which is a lot for an insulated product within that system. I haven't seen anything that gets more than that. Rapidly Renewable Materials Credit and Recycled Content Credits are some credits we qualify for. We have a program for construction waste management where we'll take back material that was waste from the job site and reproduce it into the raw materials supply. We also qualify for Innovation and Design Credits since it's a pretty innovative product.
Tali: Do you have a patent on the product?
Sean: We do. It is in the patenting process. Currently, we are the only U.S. manufacturer of this product. Some people are doing it over in Europe.
Tali: How would someone go about getting the product?
Sean: Visit our website which is bondedlogic.com, and you can find a great list of all distributors by state. We work with everybody from Home Depot all the way down to local green retailers.
Tali: Where do you guys ship from?
Sean: We manufacture our products in Phoenix right now, and within the next year, we hope to be manufacturing our products in the Northeast to give people a break on the shipping charges.
Tali: What are your plans for the future?
Sean: Growth. We have experienced an amazing demand for our product, especially over the last five years. That's really why we are looking to expand to the Northeast to accommodate the demand. We have seen our product line grow by about 30% a year over the past five years. We are just trying to catch up right now.
To watch a video of Ultra Touch go to Ultra Touch Video