Toyota Used Car Sales Still Strong Despite Challenges
It has not been the ‘best of times’ for Toyota lately. Their well-publicized series of recalls has put the popular automaker in the media’s crosshairs. The lawsuits that inevitably follow recalls are being filed. Despite these challenges, Toyota’s certified used car sales have remained surprisingly strong.
Toyota sold 18,383 certified used cars in February, putting it number one over second place Honda and third place Chevrolet. Although this is a drop of 7.2 percent over last year’s numbers, Toyota did not show any greater decrease in sales compared to its two closest competitors.
Toyota’s strong showing in February is due in large part to the relatively 'green' Prius, a consumer favorite. Some experts speculate that if confidence in certified used Prius vehicles slips, Toyota will not be able to maintain its lead over its competitors. Undoubtedly, Toyota is hoping that this doesn’t happen. They don’t need any more bad news this year.
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