Diesel popularity has increased - chosen by 30% if offered the option
The introduction of clean diesel-powered automobile engines has caused an unexpected jump in sales, with 30% of the customers chosing diesel engines over gasoline when given the option. This percentage is greatly exceeding how many customers chose to buy a hybrid, which still hovers around 10 percent. The study conducted by Bosch said in the U.S., the surprising sales of the nine models of light-duty diesel vehicles shows that customers are noticing the advancements in diesel technology -- namely the reduction in excessive noise, black smoke emissions and bad smell associated with diesel powered engines -- and choosing diesel at an ever-increasing rate.
Despite this promising trend, the U.S. market lags behind the rest of the world. The main problem is that no domestic automakers have made diesel engines a option for their customers. So far, only Audi, BMW, Mercedes-Benz and Volkswagen have models available with diesel engines, and very few of them are passenger vehicles. But the 49+ percent jump in Volkswagen's Jetta TDI Sedan and Sportwagen should certainly encourage U.S. automobile manufacturers to quit worrying about whether their customers are willing to switch to cleaner burning fuel and seriously consider adding diesel engines to their new models.
image credit: Courtesy Diesel Technology Forum