iPhone 4 Upgrade Lust - Are Gadgets Really 'Green' or just the Consumers Who Buy Them?
What do crows, barracudas, and millions of people have in common? They are irresistibly attracted to bright shiny things. In the case of crows and barracudas, those shiny things might be a bright metal watch or a piece of aluminum foil. For afflicted people, however, the insidious attraction is to the figuratively shiny new product upgrades such as those offered for the Apple iPhone.
It’s especially tough for normally green consumers who are also battling iPhone Upgrade Lust. It’s hard to defend your green “cred” when you are one of those hapless thousands waiting in line to upgrade your perfectly good Apple iPhone 3 for the new Apple iPhone 4 for no other reason than the iPhone 4 has some shiny new features with virtually inexplicable allure.
The sad reality is that gadget manufacturers count on some variation of upgrade lust to maintain that Nirvana of profit, the “recurring revenue stream”. Those familiar with Windows OS software are conversant with the concept. Seems Apple was correct in their confidence in consumers’ upgrade lust since they sold a record 1.7 million iPhones over the first three days of the Apple iPhone 4's June 24th launch.
What is an environmentally conscientious iPhone lover to do? Be strong. Gadgets aren’t really green, just the people who use them.