Kobo E-Reader Debuts at CTIA Conference
New eBook readers are popping up like spring flowers, and the Kobo eReader may prove to be a daffodil rather than a dandelion. Kobo, an open standards eBook retail firm, partners with Borders, Indigo, and other technology leaders, and provides more than just an eReader, focusing on a broad array of content and downloads for cross-platform mobile devices. The company introduced its new Kobo eReader at the CTIA Wireless Conference in Las Vegas on March 24.
The Kobo features a quilted back, is less than one-half inch thick, and weighs merely 7 ounces, making it one of the lightest devices on the market. It has a 6-inch screen and a user-friendly D-pad to minimize the number of buttons. It has a USB connection, Bluetooth connections, and it will support PDF, Adobe DRM (digital rights management) and ePub files. It will also be one of the least expensive electronic readers, selling for $149 at Borders this summer. The unit will begin selling at Canadian stores in May.
The Kobo device is pre-loaded with a desktop application that allows users to organize their libraries, shop for books, and download content. While the low price will appeal to consumers, the new kid on the block will face stiff competition. Sony recently lowered the pricing on its Pocket Reader to $169, and consumers may decide to pick the better-known brand.
Other e-readers to check out: