Nissan Leaf Anticipates a Profitable Roll-Out This Year
Apparently the new zero-emissions electric Leaf is going to be more popular -- and profitable -- than Nissan had anticipated, because it has already received one thousand more orders than it has produced for its roll-out in December. Undoubtedly the government incentives and tax credits offered to consumers for purchasing green vehicles are part of the equation, since the biggest sales have been in the US and Japan, both of whom are offering their citizens deep cuts that make the sticker price more affordable. If the Chinese government also introduces tax bonuses, Nissan could have a real challenge keeping production up to demand.
The Chief Executive for Nissan, Carlos Ghosn, told reporters Thursday that if they can produce and sell 50,000 Leaf's during the first year of production "the potential for profit in the midterm is big." Nissan expects to triple their net profit over the year, and is expecting to hit $1.6 billion in sales, especially if they can break into China's market for green vehicles. Ghosn said that "interest in zero-emission cars is very high, and we don't think it's going to require too much effort in marketing."