Nissan Leaf 2012 Reservations now available for $99 Deposit
Nissan pre-sells 8,000 Leafs in just 9 days at a sticker price of $32,780; scheduled to be available in December
The marketing strategy for the Nissan Leaf -- a compact 5 door hatchback all electric car -- has taken on a new twist, and Nissan is now offering qualified consumers a chance to put down a $99 refundable deposit to reserve the next batch, due to be available in 2012. Nissan already pre-sold 8,000 Leafs in just 9 days at a sticker price of $32,780. The cars are scheduled to be available in December.
But not just anyone can qualify to reserve a new Nissan Leaf, and according to the WSJ, potential consumers must "convince Nissan they are up to the task of owning the electric vehicle based on their driving patterns, living arrangements and other factors."
Part of the criteria is your location, because only California, Oregon, Arizona, Washington and Tennessee will be included in the Nissan Leaf initial U.S. launch.
The limitations on Nissan Leaf sales are restrained while the U.S. manufacturing plants ramp up, according to Mark Perry, the director of product planning and strategy for the North America Nissan division. He said the company is on its way to having 25,000 firm Nissan Leaf orders by December, and he promised that they are on a "double time march" to meet all the orders on time.