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BY Tali Aaron : March 19

Toyota's Reaction to Safety Concerns - Another 'Tiger Woods' level disaster?

crashed prius


Deny, deny, deny, and hope it all blows over – quickly. This is a public relations approach most recently used by golf great Tiger Woods to save his reputation from free-fall. Like Woods, Toyota is a big, big ‘name’. And like Woods, Toyota is facing a public relations meltdown with the recent accusations that some of their Toyota vehicles appear to have a problem leading to unintended acceleration. Think ‘stuck accelerator pedal’. Think serious potential for bodily harm. Think major lawsuit feeding frenzy. The question is whether or not there really is a fire where this metaphorical smoke is billowing. The furor seems to have started with Toyota’s recall in September, 2009 of 3.8 million vehicles. The issue was accelerator pedals catching on floor mats. In November, 2009, media reports hinted at a far more serious problem in the electronic engine management system. Toyota quickly responded with a denial.

In January of this year, however, Toyota issued yet another recall of 2.3 million vehicles for a possible sticking accelerator pedal, further darkening the company's credibility.

Toyota is working very hard to retain consumer confidence in their product despite the persistent cry of ‘witch’! Or should that be ‘recall’?

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Posted in: Cars, Transportation
Tags: green cars (52)   toyota (18)   Green (549)   cars (67)   recall (5)   prius (8)   hybrids (17)   Samsung NaviBot (18)   hybrid cars (18)   safety concerns (3)   consumers (9)   
Last Modified: March 19, 2010 at 3:16 pm
First Published: March 19, 2010 at 3:04 pm

7 Responses to Toyota's Reaction to Safety Concerns - Another 'Tiger Woods' level disaster?

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  3. buildaroo on March 1, 2012 at 3:24 pm


    Toyota's Reaction to Safety Concerns - Another 'Tiger Woods' level... http://t.co/7Wyi6RIN #eco #cleantech #greenbuilding #renewableenergy

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  4. buildaroo on January 5, 2012 at 12:23 pm


    Toyota's Reaction to Safety Concerns - Another 'Tiger Woods' level... http://t.co/7Wyi6RIN #eco #cleantech #greenbuilding #renewableenergy

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  5. buildaroo on March 15, 2011 at 11:01 am


    Toyota's Reaction to Safety Concerns - Another 'Tiger Woods' level... http://bit.ly/d64Unm #eco #cleantech #greenbuilding #renewableenergy

    Reply
  6. expert zyami on July 15, 2010 at 3:32 am


    Est ce que la Toyota Yaris pose un probleme de pédale d'accélerateur?

    Merci.

    Reply
  7. Toyota Used Car Sales Still Strong Despite Challenges « Cars « Transportation « buildaroo.com on March 26, 2010 at 11:45 am


    [...] younger and more fuel efficient than Prius Toyota recalls nearly half a million 2010 Prius hybrids Toyota reaction to safety concerns. Another Tiger Woods disaster? U.S. opens investigation on Toyota Prius brake problems Related News:Runaway Toyota Second-Gen [...]

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  8. buildaroo.com on March 21, 2010 at 5:19 am


    Toyota's reaction 2 safety concerns may be another Tiger Woods disaster http://bit.ly/d64Unm #cars #greencars #hybrids #toyota #prius

    Reply

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